Conversion rates to your online business significantly multiplies once you incorporate action into your content imagery.
Action engages your visitors by either participating in your business content (360°-tours or -product views) or witness earlier customer's experiences (video).
Finding the right balance in your customer's online experience, not only with compelling imagery but also sound and music, gets them emotionally attached and multiplies their engagement by 10 in comparison to static imagary.
Hereunder attached video ad has proven a 12.8% engagement rate to underlying e-commerce (booking site), whereas the average conversion rate for static imagery ads lies around 1.5% (https://bit.ly/3fVF7my).
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