In this portfolio i would like to show some examples of the persuasive interplay between typography and a graphic design, photo composition or video fragment.
Image 1 - "Life shows no mercy":
During a cycling workout, hearing an old song from The Wranglers (No Mercy), i was thinking : "What is it exactly, that makes life not showing mercy? ". Because i believe only nature acts this way, i came up with this 'commercial' design to support research programs fighting cancer. The black deteriorative looking 'Capture it' font type emphasizes the destructive impact of cancer to a human body, while the white embracing 'Lovelo Line' font type characterizes the entangling, healing and supporting character of the organization but also the viewer's support to their cause. For the call to action message, i used the more stylish Fan Heiti font from Adobe's Creative Suite to accentuate the human well thought gradual approach in the organization's fight against cancer.