Berbroek, Januari 26th 2015.
In attendance of the final testing feedback for my upcoming www.castabo.be e-commerce website (postponed to March 1th), Steven asked me to bring up some new brand identity ideas.
The occassion was his brand new delivered black IVECO truck, which went in operation almost instantly for an upcoming catering exhibition at Flanders EXPO, Ghent.
The infographic he was looking for had to be closely connected with his current slogan "Helping People To Meet".
After searching the internet a couple of hours, i came up with this :
Some post processing needed to be done first to get this JPG source image ready for print & cut with Adobe Illustrator (the artist could not deliver a raw vectorized drawing) :
- detaching the white background
- change the gradient orange to shades of his company red
- improve gradient smoothness using several filters
- setting a separate vectorized cut contour background layer in black and white